The Vision
An experimental piece for a fashion brand built on dichotomy. The piece portrays the background of the company for its crowdfunding campaign with interspersed moments that showcase brand vibes.

The Brand
Generation Nine is an emerging streetwear fashion brand. It’s focused on translating the unique balance between this generation’s inherent connectivity and its desire to reach a sense of cloud nine.

Synopsis
Unbranded follows AK, who's had a number of identities throughout his life. From All-American track star and international sports diplomat to commercial actor and thrill-seeker, AK has lived life on top gear. But when he reached rock bottom, he had to reinvent himself from the ground up. This is not the story of an entrepreneur, a motivator, or even a man who's seen and done it all. This is about setting free the boundaries we put on ourselves, so we can all live unbranded.

The Vision
HTGR: Hit The Ground Running. Introduce an emerging business so investors, business partners, and consumers can understand the value of the app.

The Brand
BusRight introduces a new app that keeps track of school bus passengers, pinpoints the location of buses in transit, and calculates optimal routes using GPS technology and Google Maps. The goal is threefold: to curb carbon emissions, reduce transportation costs for bus companies, and improve quality of life for drivers, passengers, and parents alike.